Winning at Film is difficult, and yet, as this example shows, it is more than possible. We already know the formula: that the idea surpasses what has been done before and surprises us afterwards.
This piece was bronze at Cannes 2008, it is by BBDO Mexico and shows that simplicity is powerful and how important it is to dare to present the idea without unnecessary embellishments. I also applaud the direction and acting of this Campbell’s ad.
In any case, Mafalda was right and soup is not what excites us the most… even a piece like this one!