We often miss the short-lists or the bronzes of a category, because naturally the golds are the first to capture our attention. However, important lessons can be learned from them, as is the case in this note from Arteaga in Puerto Rico.
I have no doubt that you will agree with me in celebrating this idea and its simple execution, in the context of a proposal that had no imported pretensions, as it is a reflection of its own context. Personally, I was surprised by the natural design of the HIV and its application on the T-shirts to capture attention, to surprise and to get the message across.
You could have it and not know it.