With the recent release of the Batman saga, a simply awesome viral campaign was created and at least to me it makes me think about how much we have to learn.
The viral consisted of 26 independent but related websites (at least what I have identified), each one with clues and information about the movie, the funniest thing about this is that it was reflected in real life as for example:
On the site: https://whysoserious.com/steprightup a set of hammer and some teddy bears was created, each bear had a physical address in different parts of the United States, the first one to arrive realized it was a bakery, there the fan had to identify himself as “Robin Banks” and there he received a cake with a phone number written on it. Now the best part of this is that inside the cake came a Gotham City evidence bag (containing a cell phone, a charger, a letter from the Joker and a note with instructions).
Another game they created was the site: https://www.rorysdeathkiss.com/ where they got hundreds of people to dress up as the Joker and upload their photos to the site, above you can see some backgrounds located in India, Rio Janeiro, the White House.