The next Volcán will be open to the participation of all Central America and therefore, it becomes a new regional competitive scenario for advertising creativity from Guatemala to Panama.
The vision of a Creative Central America, the strengthening of Fecap, the opportunities in our associations as representatives of the Cannes Lions festival, the possibilities in the local Young Lions competitions, the search for more relevance in the creative world, the dynamization of our agencies and the opening that all this implies, among others, The search for juries and relevance before the big festivals, the competitiveness, collaboration and interaction in Central America, are some of the factors that have moved us to propose the Volcano as another regional festival for competition, interaction and a closer relationship between our markets.
With a Pinch of inspiring talks and challenging proposals on Wednesday, November 26th, and a Gala Awards Ceremony on Thursday, November 27th, after the judging of more than 20 international jurors, ASCAP is spreading the news, as an early invitation to participate, to join and connect with the Volcano.
With this initiative, Costa Rica joins Guatemala’s UGAP with its beautiful Jade in Antigua, as well as Panama’s Círculo de Creativos and its well-known Caribbean, as the host country of a creative festival. Of course, our efforts will be focused on achieving a world-class Volcano, with the best resources and conditions to host a first-class competition.
More details will be forthcoming through the ASCAP website, www.ascap.cr, as well as through direct communications. Of course, where appropriate, I will add timely additions to the blog. During the course of this week, all ASCAP member agencies were notified, as well as the associations of Guatemala, Honduras, El Salvador, Nicaragua and Panama, as well as the Executive Directorate of the Central American Federation of Advertising Agencies. Likewise, press releases were sent out today and with this, it was also time to make it known in A Fuego Lento.
Having said all this, the Central American advertising creativity is summoned in San Jose, for next November 27th at the Volcano. Cheers!
