It’s the direction that determines the destination, and that’s why everything points to Lovemarks at Tribu and Saatchi Saatchi. Beyond the flavor of the month or just another fad, filling the world with Lovemarks is the focus of everything we do at Tribu, because we owe it to our clients’ brands and their success in results, as a consequence of brands that are close and powerfully linked to their people.
However, we have been very insistent on the importance of considering the proposal in Lovemarks as one that provides a sense of direction and not as a final destination. Rather than arriving, it is important to take Lovemarks as the long-term commitment guide in the compass of a brand’s team, to align everything in function of the direction that a brand that seeks to inspire loyalty beyond reason is compelled to take. For this reason, it is important to rescue the concept established in this principle that defines direction as the factor that ultimately determines the destination.
Of course, creativity is essential, as is generating ideas that are bigger than ads. To be effective and creators of positive results, we must do so from organizations performing at the peak of their collective capabilities, as a consequence of individuals inspired to give the best of themselves.
3Ds can help us not to forget for a moment the principle: direction determines destiny. In everything we do, in our physical and spiritual dimensions, intellectually and emotionally, it is direction that determines destiny. Without exception. In this LINK you will find the proposal learned from Andy Stanley and exposed by him from Northpoint.
Thus, Lovemarks, more than a destiny, is a direction.
