This old bald-headed, pot-bellied, rich
rich and loud is one of a kind and undoubtedly pure adrenaline at the helm of
pure adrenaline at the helm of Saatchi Saatchi.
Saatchi.
When he was the CEO of Pepsi in
Canada, he shut down a Coke vending machine
Coca-Cola vending machine with a machine gun to get a few lines in the media.
lines in the media, touted himself as a star and relied on a top-notch public
a team of top-notch public relations people to project his figure, ideas and
his figure, his ideas and the company he heads.
company he heads.
His ego is as big as his ideas, and what appears to be
what he appears to be from a distance, up close there is no doubt: he is an
extraordinary, he is an immense character and an almost unrepeatable talent,
that for the last 8 years or more, has been a pure inspiration at Tribu
been pure inspiration in Tribu, not because we have decided to follow him, but because he
but because he moves us to give the best of ourselves, individually and collectively,
individually and collectively.
Kevin Roberts, the guy
in the video of this article, is a great man, full of mistakes like everyone
mistakes like everyone else, with flaws and shortcomings by the pound, as well as a winning general, a gladiator, commanding and
a winning general, a gladiator, a commander and a trigger in everything he sets out to do.
he sets out to do. And fortunately, his strength and charisma reaches Tribu in Costa Rica as well as my mind and my heart.
Costa Rica as it does to my mind and my heart.
Kevin has a fabulous team at the
at the top of Saatchi, where Bob Isherwood stands out as being the
the sensitivity, ownership and balance Kevin needs to achieve balance and superior reach.
balance and superior reach. At Tribu, we are clear about the gift of
gift of life it is to have thinkers like them in the vein of our system, so we
system, so we adopt, adapt and then create.
We embrace as our own many of the ideas they
ideas they propose, we make them our own and strengthen them in the combination of the
combination of the sequence we learned from Stew Guthrie,
with adopt, adapt and create.
We are going for the S and X in the
evolution of Tribu, as well as the D and the E.
These will be days of decisions, risks and new emotions,
because the return we have to deliver to our customers
to our clients, at least must be consistent and comprehensive of the great proposal
proposal that is generated in Lovemarks.
Cheers!
