A friend, colleague, inspirer, creative, irreplaceable. In the history of advertising in Costa Rica, Hernán Ortega will always be a mark of character, drive, strategy and exploration of the most daring, what had not been done or said before.
When I joined McCann-Erickson as a junior executive, I soon heard the stories of this great advertising creative Alberto H. Garnier, because in addition to being the first advertising graduate from a university, his high creative level and professional stature was known and respected throughout the market.
