I deliberately abandoned many topics of interest in the advertising community, as the JWT Costa Rica Lions, as well as the Young Lions winners, provoked excessively heated tempers and my blog clogged with visits that I stopped enjoying. And because of this, I have had a wonderful time in the calm caused by less controversy and more values added in these simple paragraphs.
I’ve put more typing into my blog than I would have anticipated when I started writing here, and of course, to some extent it has become part of my lifestyle. The level of exposure stopped worrying me, as did the typos that occur when typing, any involuntary grammatical slip-ups, as well as making a mistake in public with some contribution that showed me in a spectacular MFT. The process has been liberating, and for what it’s worth, I have been the main winner, since writing is an exercise for my mind, my spirit and my heart.
This blog, at the same time, is just one in a blogosphere with 113 million worldwide, not counting more than 73 million in China, just as this post is but one among the 6 million that are uploaded every hour on the Internet, as reported by Technorati. In fact, 120 thousand blogs are created every day, and in this exponential growth, mine has to be there, in its right proportion. You see? A Fuego Lento is absolutely irrelevant and lost, although personal and connected to many people who, like you today, visit me in this corner of the digital universe. And for this reason, I continue it.
This blog is, therefore, personal. Although in the world we live in today with all the excitement, it is public and open, for anyone anywhere on the planet. This is very strange and at the same time, it is already natural. It does not represent anyone’s opinion but mine, in the articles and comments that I sign, of course, nor does it represent official positions of anything.
In any case, and for the thousands of readers who visit A Fuego Lento every week, we are going to refocus a little back on advertising, because Volcán in Costa Rica is approaching, forces are moving in that direction, the competition has opened up to Central America and I am tired of neutrality in this virtual space. After all, I am also wild at heart.
For this reason, from Tribu, my activities or the coffee shop around the corner, from my home, my office, my quiet or more busy times, from my country or in the trips ahead, here I will be free typing from time to time, as I have been doing for some years now.
After all, to be able to do so is a privilege, and as such, with God I am forever grateful. I see everything as an opportunity that can’t be missed, right?
With my next marathon just a few weeks away, then, for the time being, that’s it.
Greetings!
Cheers!