With only three weeks to go before the last date for publications or guidelines for the Pregonero and the Volcán, the season of truchos in our country begins, so it is convenient to read La Teja among other chosen media.
These days, advertising creatives are focused on finishing the production and advertising of the pieces created for the festival, as it has been done for many years now. While it is unfortunate that little of what wins is daily advertising, at the same time it is to be celebrated that there is no renunciation of the search to demonstrate the creative level, often wasted by our clients, as well as the ability to surprise and innovate, why not say it, at low costs.
As even the most important festival in the world has shown, what is not acceptable is to create pieces for a company that does not exist or for a client who does not know about the campaign. However, it is clear that in the world of festivals, it is more than valid an idea for a laundry first, and find the laundry later.
That said, of course, it is clear that the stunt season is seen more in print or alternative, radio or outdoor, as TV is more difficult and more expensive, or full campaigns as well. With the closing date for publications or guidelines at the end of September, therefore, it is time to be attentive to what we will see from the agencies that have decided to compete.
Needless to say, at Tribu we are focused on participating in Volcán and Pregoneros with day-to-day material as well as with others designed for particular events. In some of them we will show what creative clients have approved and scheduled, while in others we will show the potential that still remains to be exploited for our other clients. Both perspectives are valid, and for this reason, we will go to Pregoneros and Volcán.
I would only add that I would be fascinated if every day were sunny, and I would also love to participate only with the daily, contracted and campaigned. As the day arrives again, I bet the creative energy in the festival will continue to pull the day by day, as well as the best talent in Tribu more and more every day.
Cheers!
