With the water cycle, presented in this beautiful animation, I connected with my years in advertising and that of almost all of us advertisers.
It’s a long journey and like all, with obstacles and challenges at every step. One day we win an account and the next day they take it away, one day we win a Lion and the next day they crucify us, one day we hire and the next day they stand us up, one day they approve our campaign and the next day they run out of budget, one day we are creative and the next day we are fired.
Since ours is not necessarily a sum, nor an accumulation, and sometimes not even a race, the truth is that we are only as good as the last thing we did, and no matter how much you have added in the past, you either compete or you are not in anything.
Of course it is a path where clearly in the distance you finally get to know the players, because there are opportunists and there are escapists, there are persevering and there are passing kites, there are arrogant and there are humble, as there are blind and there are visionaries.
The good thing, however, is that no matter how much we get right or how much we fail, at the end of it all it will be irrelevant and no matter how much we achieve, we will give up everything. And this is why the story of water is precious, even if it seems everyday and normal, simple and flexible.
With just a few days to go before the closing date for publications or guidelines for Pregoneros or Volcanes in Costa Rica, meanwhile, the creatives are producing and running for their last special pieces for the festival. We all do it, and if it is not so, let him who declares himself innocent cast the first stone.
