Last weekend I got the YouTube link with the new case prepared by JWT Costa Rica, under the direction of Christian Caldwell and his team. Clearly, they are once again betting on a case to compete and win in Cannes, now with a prestigious brand worldwide.
Since I’m completely off target and don’t follow the category, the case is totally new to me. The story is told with a production resource that I find very pleasing, the music is positive and the process is carefully threaded. The case itself is woven with attention to every detail and is certainly a marked improvement over last year’s case. Personally, the five-odd minutes are a bit long for me, but its quality and storytelling didn’t let me let go until the end.
To everyone at JWT, congratulations for the impressive work done, with my sincere wishes for many successful hunts with “El Cuarto de Carlitos”.
