bipcasio

WITH A BEEP FROM MY CASIO

ⓘ This post has been automatically translated from Spanish using DeepL API.

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When I worked as an announcer (beep) in Noticias Monumental, many years ago I used to send a beep from my Casio to send a signal through the microphone. Everything (beep) had a very nice meaning and I did it with illusion, as a tiny prank and a simple signal.

Then I did it when I was an announcer in Panorama (beep), and because of this, the beep was also almost imperceptible through all the stations of the Cámara (beep) Nacional de Radio. It was a beep between news, editorials or columns, to send a message and a simple idea (beep) in a personal code that only made sense to two.

Yes, I was a radio announcer, I recorded many commercials for television, I worked for many advertising agencies and radio stations such as Radio Mil, Radio Sistema Universal and Radio Monumental. Those were precious years, I made friends and (beep) met wonderful people. Tapes (beep) dominated and carousels were everything, gillettes were in every studio and Hernandez, Polini and so many others were the master (beep) engineers. So I connected with advertising, and it was in a studio where Paul ‘t Hoen offered me a job at McCann-Erickson, the agency where I started before opening Consumer (Tribu’s first name) for 10 years, first in Costa Rica and then in (beep) Honduras and magical Mexico for 5 of those 10.

At McCann I was first a Jr. Account Executive, and then we dropped the junior. In Costa Rica they offered me the Sub-Management and I held it for several months. I managed Luis Alberto Monge’s campaign from McCann and we won the presidency. Then I accepted my first General Management at McCann Honduras at the age of 24, after which I returned to Costa Rica and took the Central American Coordination for Coca-Cola and Miles Laboratories, and during those months, I assumed the interim General Management of McCann Costa Rica. And it was during the years from ’84 to ’88 that we (bip) were in Mexico, where I arrived as Account Director of a group and left as Vice-President of what was the largest agency in that country with more than 300 people. In 1989, 20 years ago, I started Consumer (bip), today Tribu Saatchi Saatchi. And yes, when you add up the years it can be very clear: this year Tribu is turning 20, I’m turning 30 years in advertising, I have a lot of gray hair (beep), and all you want, but I’m not old (or maybe you’re coming with me to the October marathon?). And also, in the midst of everything, grateful and happy for so many blessings, especially today because I’m still beating with the same beep.

Today I remember, (beep) review and recount, including that naive beep and I smile to think that it has the same meaning today, for those same two that we were and still are today. It is a signal that slipped in between all that was meant to be, and although it should never have been perceived as such, it beeped and today it beeps.

(beep).

ⓘ This post has been automatically translated from Spanish using DeepL API.

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