With excellent possibilities of Lions for Costa Rica, JWT and DDB managed to advance with their best work to the short list in their categories, so that two of the eight Costa Rican agencies participating continue with options to bring statuettes back to the country, and no less than two possibilities per agency.
If my eyesight does not fail me and I did not miss any other finalist, JWT managed to pass two entries to the short list with “El mejor amigo del Hombre” for Cielo Verde Dogs, as well as with “Cuarto de Carlitos” for Gelatina Kraft. DDB also achieved triple success by becoming a finalist in Media, Best Use of Outdoors, with its entry “Animals Trapped” for PreservePlanet.Org, as well as in Public Relations, Public Affairs, with “Let’s Recover Peace” and in Best Use of Events and Celebrities with “The Value of Life”, the latter two entries for the Chamber of Commerce and the Association of Family Members of Victims of Homicide.
Let’s see here “El Cuarto de Carlitos”:
So from this moment on, all Costa Ricans in Cannes and in our country we turn to JWT Costa Rica and DDB Costa Rica, we will put all our best vibes and feelings for their entries and we will remain expectant to see the feat of surpassing last year’s number of Lions accomplished and now not by one but two agencies from the country. In some cases, the competition is stiff and numerous, but in others, it looks very possible. I am confident that we will be able, in the minimum of cases, to harvest at least two lions for Costa Rica, which since last year I have believed that it is the minimum that we were obliged to do with those obtained in 2008.
To Manuel Travisany of DDB and Christian Caldwell of JWT, a hearty congratulations and my sincere respects for achieving these finalists. To the other six agencies that participated with entries, also a sincere congratulations because by joining in this effort Garnier BBDO, Jotabeqú Grey, La Tres Euro, Ogilvy Costa Rica, Tribu Saatchi Saatchi and Publimark Lowe we made the effort that can bring us more satisfaction to contribute to the cluster of creative agencies in our country, and that is precisely to kick the frame and try to score a goal. All the works sent to Cannes deserved to be among the finalists, and however, there are two agencies that achieved it this year with their own merits and great possibilities.
To my colleagues and friends Javier Mora and Pablo Chaves at Tribu Saatchi Saatchi, as well as to my colleagues and friends Javier Mora and Pablo Chaves at Tribu Saatchi
Saatchi, as well as to the entire creative team at our agency,
a heartfelt congratulations as well because we did everything in our power to be at
our reach to be on par with these finalist agencies, but this year it was not our
but it was not our turn this year and now it is time to continue the fight and focus on next year.
focus on next year. While it hurts not to see our Salat and Protecto pieces in the short list, we must also recognize that they have brought us great satisfaction, that we competed in Print and that there is no more difficult category, and that certainly, for 2010 we are strongly challenged, as well as inspired by JWT and DDB with their well-deserved finalists.
So colleagues, friends and competitors at JWT and DDB, we are already wearing the t-shirt of your agencies with the letters written in the colors of Costa Rica. Let’s go for Lions and more satisfaction for the country, because it can be done and it will be demonstrated again in 2009.
And now, I go back to follow Jiménez Deredia all day, because today is a great day in his extraordinary career. La Ruta de la Paz is inaugurated today and opens to the public tomorrow.
