With no confirmation of any kind, “Let’s Recover Peace” sounds strong for Gold at Cannes, so we are extremely excited to see another creative team on the main stage of the creative advertising world picking up a Gold Lion.

If last year JWT took four Lions with the “Nelka” case, it is extremely happy that the country is with five different finalists from two agencies, which from now on, sound strong for more Lions as in the particular case of “Recuperemos la Paz” (Let’s Recover Peace). I have no doubt that Manuel Travisany and his creative team, as well as everyone at DDB Costa Rica must be very excited about this possibility, which of course, they also have at JWT with their finalists. In this regard, Manuel told me: “I believe in what all of Costa Rica says; “They already won once, why not us”. However, it is an easy feeling