AN IDEA FOR SLOW DANCING

July 7, 2009

ⓘ This post has been automatically translated from Spanish using DeepL API.

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https://youtube.com/watch?v=27kGHoreQow

It is evident that today’s young people have physically distanced themselves from each other, and that unlike our generations, they hardly have the opportunity to move from total distance to a long embrace in movement, as we did when we danced “boleros”.

Doritos and BBDO Argentina shone at Cannes with this powerful idea and shone with the ability to move from an observation to an action, with an idea as inspiring as fun, to rescue the close dance between two. Here I leave you to delight yourself with an idea that made a difference, and because maybe it is true that it is time to recover a concept that vanished between mails, chats and screens.

ⓘ This post has been automatically translated from Spanish using DeepL API.

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AN IDEA FOR SLOW DANCING

ⓘ This post has been automatically translated from Spanish using DeepL API.

Share your comments on social media.

ⓘ This post has been automatically translated from Spanish using DeepL API.

Share your comments on social media.

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