https://youtube.com/watch?v=QlG3exMpwzI
I came across on our YouTube channel, TribuTV, this very simple video that we used when we were Consumer and then adapted when we called ourselves Tribu. I was struck by the words chosen years ago, because today they are in the DNA of our company.
When we learn about business in school, we usually learn to focus on the bottom line of the income statement. Likewise, because of the financial emphasis of our universities, it is usually soft on the side that talks about vision or mission, culture and human resources, marketing or polish. However, as the years go by and much is learned about business, it is clear that this last line is just a consequence of all the above.
In our brief experience and small scale, we have learned that it is incumbent upon us to live true to our higher purpose, and that in everything we do, consistency must call for the alignment necessary for every decision. In everything within our reach, we must always make a contribution. And so, the brief summary of Tribu in this video is just a reflection of a culture we like to protect.
