mccanerickson

McCANN TURNS ON

ⓘ This post has been automatically translated from Spanish using DeepL API.

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I spent 10 years of my life at McCann-Erickson, from the first as an advertiser to the last as an employee. Today I have little left of that company, as I have changed and so has McCann. However, the affection and appreciation for the firm, many friends who are still there as the memories of a decade accumulate to feel for the brand a special appreciation.

For this reason, when I came across this video on YouTube I brought it to my blog to share it with you, as well as to celebrate that McCann Costa Rica is gaining accounts and getting stronger again. After a difficult time for various reasons that are not worth mentioning here, it was a tough and more than challenging time. Under the leadership of Max Gutierrez and his team, it is already showing clear signs of recovery. I am happy for Max, for the team at McCann CR and for my memory of McCann-Erickson.

Truth Be Told, by the way, I never understood it. But your consistency in using it for over 100 years must be because that’s the way it should be, don’t you think? As time goes on, we certainly look forward to McCann actively participating in Pregoneros and Volcán, working creatively for Costa Rica in international contests. The last thing I remember McCann Costa Rica winning was the Children’s Hospital:

We need more! Let’s not forget for a second, at the next Cannes it’s our turn to confirm that we are here to stay. Two consecutive years with Gold, Silver and Bronze Lions oblige us for 2010. Are you going for a Lion? Is McCann Costa Rica going for Lions too?

Surely JWT, DDB will go too. I have no doubt that Jotabeqú, Ogilvy, Garnier BBDO, Publimark, Leo Burnett, La Tres and Tribu will try again. Likewise, we are confident that many agencies will compete for the first time.

We are going for more Lions, and for this, the stronger the agencies are, the better. We win more if we all win.

ⓘ This post has been automatically translated from Spanish using DeepL API.

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