FROM 2010 TRIBE WILL BE:

ⓘ This post has been automatically translated from Spanish using DeepL API.

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Tribu and DDB have decided to join forces in Costa Rica to add strengths and build together the future of the company. This new partnership will begin in 2010 and promises an important evolution with more opportunities, both for clients and for each and every one of us at Tribu.

In a press release issued last week, DDB Latina announced it this way:

After several years of partnership and working together, DDB Latina and the current DDB Costa Rica are separating
DDB Latina and the current DDB Costa Rica are separating. After a good trajectory,
DDB Latina and its entire regional team thank DDB Costa Rica for their support and efforts during the past years.
support and efforts during the past years, as well as wishing them much
wishes them much success in their future.By mutual agreement the two agencies will continue to work together for a period of 90 days to facilitate the transition.
90 days to facilitate the transition. At the end of this period DDB
Latina will start working with its new affiliate in Costa Rica: Tribu
DDB.

Tribu DDB will be the name of the company, both commercial and corporate. Consequently, we will change our graphic identity and go to Helvetica, we will take the yellow dot as a meeting point and learn from its culture, roots and history, to project ourselves into the future now associated with one of the most powerful advertising networks in the world: DDB, which in our region is DDB Latina, led by Juan Carlos Ortiz, and strongly supported by a formidable team formed by Steve Burton, Mauricio González, Borja de la Plaza, Luis Domínguez and Fabiana Antacli, among others throughout Latin America.

Our General Manager at Tribu will continue to be Diego Garcia, and the general managements will remain unchanged. For this reason, creativity will be led by the duo formed by Pablo Chaves and Javier Mora, strategy, planning and accounts by Bernal Esquivel, interactive creativity by Rogelio Umaña, art direction by Joaquín Brenes, financial direction by Elizabeth Vargas, technology by Gabriel Alfaro and so on in each of the key areas of the next Tribu DDB.

The termination of our relationship with Saatchi Saatchi has happened as it should when there have been so many years of wonderful relationship, of inspiration and identification at the most intimate and high level. In the following days I will add articles regarding our time with Saatchi, my admiration and appreciation for Kevin Roberts, as well as our evolution with Lovemarks. So, to talk about Saatchi Saatchi, for us it will always be about love, respect and friendship for a lifetime.

In Tribu’s transformation we anticipated a reinvention. However, when we started our planning process a little less than a year ago, we never imagined that we were going to reinvent our company to this extent, and for this reason, we are on fire, excited, grateful and ready for our new phase as Tribu DDB.

ⓘ This post has been automatically translated from Spanish using DeepL API.

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