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After several weeks of conversations, we reached an agreement with el taier in Guatemala that has us all excited and on fire. At the end of the process, sharing at Bacchus in Santa Ana and the good taste of an excellent red wine, we reviewed the final details and made the decision to move forward together with DDB Latina, to share the future, win and grow.
From the first communications, everyone in the taier has celebrated the news, as well as in the case of their clients, because the combination of resources that will be added to the taier / Tribu DDB in Guatemala, will add value and give more in resources and conditions for the brands entrusted to our agency. The news runs in Central America and is received with dilated pupils by the powerful implications that brings this particular alloy.
El Taier is one of the best and most creative agencies in Guatemala, the one with the best creative name and where all the young talents of the country wish to work. Its name and prestige is a reflection of the work done by Victor Pardo, Jorge Solorzano and Manuel Madrid, as well as more than 65 creative publicists that make up this powerful organization of commercial communication and creative business solutions.
el taier / Tribu DDB, as the agency will be called in about 60 days, will receive a group of important accounts that will imply growth, as well as a countless amount of resources coming from DDB, the largest agency in the world and in Cannes, for example, the most awarded agency in history.
The Tribu DDB Tribu/Tribu DDB thus consolidates DDB Latina’s service structure in Central America, which already has offices in Costa Rica (Tribu DDB Costa Rica), El Salvador (Tribu DDB El Salvador), Honduras (Tribu DDB Honduras) and Panama (Tribu DDB Panama). The Tribu DDB agencies become part of the great DDB Latina, under the leadership of Juan Carlos Ortiz, with presence in 22 countries and more than 30 offices in Latin America, the United States and Spain.
el taier / Tribu DDB will continue to open big spaces in the Guatemalan market and in the Central American region as well. Do you want to know more about el taier? Be sure to visit their current website at www.eltaier.com.
To everyone at el taier, congratulations and welcome to Tribu DDB. 🙂