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Although the Agency of the Year to be announced next Saturday at the Volcano will be for merit in 2009, it will actually be for getting the juice throughout 2010, January and February 2011. That is, although the work done is rewarded, it will be harvested throughout the following year, and for this reason, I hope it will be Tribu DDB, in recognition and reward for the efforts of everyone in our agency, one of the most inspiring creative teams I’ve met in many years of being in this profession.
If jotabeqú the agency that wins the award, however, I think that Costa Rican advertising would also win, and for this, although it is never easy to digest the “jotabeqú! jotabeqú! jotabeqú! jotabeqú!” that they usually shout when they win, I would applaud because they would have it well deserved. Since they won the first Agency of the Year award, in the first year it was given out, jotabeqú has not stopped competing in national contests, as they know it is good business and it always helps to hire the best talent in the country.
If, on the other hand, it were Ogilvy that won the Volcano for Agency of the Year, I would undoubtedly applaud them in recognition of their work, determination and determination. The decision to turn Ogilvy into a creative power was known without a doubt when it managed to win more than any other agency in the Caribbean in 2008, and then it has been confirming it one festival after another. Its participation is to win and it is undoubtedly a rival agency of the highest caliber.
And if it wasn’t one of my three contenders for Agency of the Year at the next Volcano, I would have no hesitation in standing up and applauding as well, because it would be for a surprise that would make the competition and the possibility of winning even more relevant. Agency of the Year has a close relationship with the volume of entries, however, when it is won with effectiveness and winning creativity, as Tribu did last year, the merit is even greater and should be recognized. For this reason, nothing has been said and it will not be until Saturday night that we will know the new Agency of the Year at the Volcano Festival.
To all of you at Tribu DDB, my sincere congratulations for competing with so much drive, energy, talent and passion to win. To all the agencies that are participating in the Volcano, my best wishes and a humble congratulations also for competing. In the Volcano we are all going to win, and for this, we must also applaud.