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VOLCANO IN SIGHT

ⓘ This post has been automatically translated from Spanish using DeepL API.

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Next Saturday we will have a new Volcano, the eighth to be precise, where 21 companies will be competing with around 500 entries.

There will be the agencies that will go for a Volcano or two, as well as those that will go for the Great Volcano of the Festival, the Agency of the Year, the Producer of the Year and so much more that will be awarded in one night. For the first time, the stage will be the National Theater, while El Pellizco will be held at the National Auditorium.

From the last Volcano to date, I have to say it: Tribu winning most of the night’s awards, including the Festival’s Grand Volcano and Agency of the Year has been tremendously positive. I am convinced that winning Agency of the Year is the most valuable creative argument in a new business presentation, especially if you have all the other credentials in sight.

No client chooses an agency because of an award, but it makes a very strong case for a creative agency when backed up with creative awards. In fact, while my heart prefers Lions, and perhaps that of every creative in the world, the local award has one feature like no other: it helps you more in the agency’s business.

In the case of Tribu , for example, there wasn’t a cell or a creative director, art director or producer that didn’t have to do with having achieved Agency of the Year. Under the direction of Javier Mora and Pablo Cháves, or if you will, of Pablo Cháves and Javier Mora, all of Tribu had a hand in one piece or another, in one or all of the campaigns, from day to day or from the agency’s initiative. The turbo that was put to work was only further ignited by the awards of that night, by far more than all those that have been added since.

For this reason, in 2010, for the first time in a festival like Tribu DDB, the agency’s creativity was entered with a view to many Volcanoes and to repeat Agency of the Year. Everyone at the agency put in a lot of hard work, we spared no effort and we are committed to the idea of repeating, although we know that every contest is a lottery. We also recognize that two great agencies with fabulous creative teams are competing for Agency of the Year: jotabeqú and Ogilvy.

I expect the big winner of the night to be Costa Rican creativity, and in second place, I expect it to be Tribu DDB. If the night ends up being a night to celebrate for one of the other competing agencies, we will still leave satisfied and committed to work harder to win again next year. We would do anything, except abandon the competition at the Volcano.

May the best creative win at the Volcano. May it be a night to celebrate. And to all who have made the eighth edition of the Volcano possible, thank you from the bottom of our hearts, especially in ASCAP to Laura Dobarro and our irreplaceable Lilliana Gonzalez.

ⓘ This post has been automatically translated from Spanish using DeepL API.

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