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Jotabequ Grey, la Iglesia and Tribu DDB, the big winners of Volcán 2010

ⓘ This post has been automatically translated from Spanish using DeepL API.

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Festival – Costa Rica

Jotabequ Grey, the Church and Tribu DDB, the big winners of Volcán 2010

(01/03/10). In its first expanded edition, the Volcán festival recognized the best advertising creativity in Central America, Guatemala, Honduras, El Salvador, Nicaragua, Panama and the Dominican Republic. However, Costa Rica was the country that won the most awards. Once again, the Agency of the Year was Tribu DDB Costa Rica with many golds and awards in all categories. The Grand Volcano of the night went to an original action by Jotabequ Grey for Radio Fides that proposed the traditional Catholic pilgrimage to the Basilica of Cartago, but this time due to Influenza A, in a virtual way. Only Radio Grand Prizes were awarded to “Puppy y Avión”, by Tribu DDB for Protecto, and the Internet prize went to “Romeria Virtual”, by Jotabequ Grey for Radio Fides. The other categories were deserted. “I think this is the best way to say: Hello DDB! To our new partners in Central America, where we already have Tribu DDB in Guatemala, Honduras, El Salvador and Panama,” said Jorge Oller, President of Tribu DDB Central America.

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Born as a Costa Rican creative advertising festival, in its eighth edition the International Volcano Festival evolves and proposed to invite other countries in the region to participate. For this reason, Guatemala, Honduras, El Salvador, Nicaragua, Panama and the Dominican Republic were also part of the contest organized by the Costa Rican Association of Advertising Agencies (ASCAP).

Once again, the agency led by Jorge Oller, Tribu DDB was the most awarded and was consecrated as Agency of the Year.

With great creative work for Pinturas Protecto, Credomatic, Aceite Salat, Viceocentro, Osa, Unicef and other clients, Tribu DDB has won Agency of the Year for the second consecutive year, demonstrating talent and consistency, as well as outstanding creative leadership by Pablo Chaves and Javier Mora, General Creative Directors, who noted: “Our agency exceeds 100 people, and among them we highlight the work of Joaquín Brenes, Rogelio Umaña, Paula Guevara and Marcelo Furrer along with the most inspiring creative tribe we have ever had.”

The big winner of the night for Tribu was the radio campaign for Pinturas Protecto, which took the Grand Gold Volcano in the category, as well as two more Golds. Tribu DDB won a significant number of Gold, Silver and Bronze Volcanoes for 32 in total, out of 50 entries that were among the finalists. These awards were achieved for entries in print, TV, radio, interactive and others. “It has been an impressive demonstration of teamwork, passion and commitment,” said Diego Garcia, VP and General Manager of Tribu DDB, “We are also proud of the awards in interactive, where we won two Bronzes, a Silver and Gold for Seis mil Colores de Protecto in Best Web Design,” added Rogelio Umaña, Interactive Creative Director.

With this great award for agency of the year, repeated for the second consecutive time, Tribu DDB consolidates its position as the most creative agency in Costa Rica, a small but highly competitive market with the presence of all major international networks. Tribu and DDB began their partnership last January.

“I think this is the best way to say: Hello DDB! To our new partners in Central America, where we have Tribu DDB already in Guatemala, Honduras, El Salvador and Panama,” said Jorge Oller, President of Tribu DDB Central America. “Bravo, bravo, bravo, bravo,” added Juan Carlos Ortiz, President of DDB Latina, who also said: “Definitely two is more than one. And to repeat speaks of talent, quality and consistency at the same time. Now let’s go for the third.

On Tribu DDB’s website, www.tribuddb.com, they say: “We want to be the most influential agency in Central America”. The new success as Agency of the Year is certainly a solid step forward in that direction.

Meanwhile, Jotabequ Grey was another of the most awarded agencies and won the big prize of the night: The Great Volcano for its piece “Virtual Pilgrimage”.

What is this Romería?

In Costa Rica, one of the most important traditions is La Romería. It consists of a walk from any place in Costa Rica to the basilica of Cartago in order to fulfill a purpose of faith.

This year due to the problems that arose with the A1H1 flu, the authorities decided to suspend this massive event arguing that it is a preventive measure for this disease.

People did not like this reaction of the authorities, as other public places such as cinemas were not closed to the public. Jotabeq developed this site, which is a “virtual pilgrimage”, and is apparently also sponsored by Radio Fides.

In this site www.romeriavirtual.com the photo is uploaded and the pilgrim appears in the animation “walking”.

It is an excellent idea; and again, something that we can take as an example of the power that a social phenomenon can have on the web.

The other awards

Only Radio Grand Prizes were awarded to “Puppy y Avión”, by Tribu DDB for Protecto, and the Internet prize went to Romeria, by Jotabequ Grey for Radio Fides.

The gold medals were shared among: Tribu DDB, Jotabequ Grey, Cerebro YR, McCann Costa Rica, Ogilvy CR, Marte Studio,

Among the jurors in charge of choosing the best were Daniel Fierro, creative director of Grey Buenos Aires; José Alfredo Alquicira Tapia, group creative director at JWT Mexico; Juan Carlos Rodríguez Pizzorno, general creative director of Badillo Nazca Saatchi Saatchi; Francisco Camacho, creative director of Ogilvy Mather Chile; Daniel Chagas Martins, art director of DDB Brazil, among others.

The Costa Rican Association of Advertising Agencies recognized the best works of their industry, which were the following:

GRAN VOLCAN 2010

Virtual Romeria, by JBQ for Radio Fides.

GRAPHIC

GOLD

Gama, by Cerebro YR for Sony.

Red, by Cerebro YR for Sony.

Fuga, by Tribu DDB for Salat.

Button, by JBQ for Gym Golds.

Curriculum, by Tribu DDB for Unicef (2 golds).

Canoa, by McCann CR for Turismo local.

Gorda, by Tribu DDB for Credomatic.

Plumber, by Ogilvy CR for Megane.

PLATES

Rooster, by JBQ for Maxx.

Gorda, by Tribu DDB for Credomatic (2 silvers).

Banca, by Tribu DDB for Unicef.

Niña, by McCann for Caritas.

Lo que no, by JBQ for Gym Golds.

Ya es hora, by JBQ for Gym Golds.

BRONZE

Fourth, by Tribu DDB for Protecto.

Hunter, by Tribu for Salat.

Sash, by JBQ for Gym Golds.

Post it, by Ogilvy CR for 3M.

Pink, by Publimark Lowe for Scott.

Bride, airplane, by Ogilvy CR for Mattel.

Sapo Sopa, airplane, by Ogilvy CR for Mattel.

Blackboards, by Tribu DDB for Unicef.

Sala, by Leo Burnett CR for Capstick.

Lo que no, by JBQ for Gym Golds.

Hearts, by Tribu DDB for Salat.

Arrive early, by Ogilvy CR for Megane.

MEDIA INNOVATION

OROS

Romeria, by JBQ for Radio Fides.

PLATAS

Curriculum, by Tribu DDB for Unicef.

Canoa, by McCann CR for Local Tourism.

6000 colors, by Tribu DDB for Protecto.

BRONZE

Niña, by McCann for Caritas.

Botellita, by Tribu DDB for Salat.

Gente caminando, by McCann CR for Turismo local.

Banca, by Tribu DDB for Unicef.

Curriculum, by Tribu DDB for Unicef.

RADIO

BIG VOLCAN

Puppy and plane, by Tribu DDB for Protecto.

OROS

Puppy and plane, by Tribu DDB for Protecto.

Puppy, by Tribu DDB for Protecto.

Plane, by Tribu DDB for Protecto.

BRONZE

Love, by Tribu DDB for Protecto.

Black in black by Publimark Lowe for Evolta.

Welcome to the jungle, by Publimark Lowe for Evolta.

Dormidos, by Publimark Lowe for Evolta.

TELEVISION

OROS

Orphanage, by JBQ for Ingles.

Marcianos, by Ogilvy CE for VM Latino.

PLATAS

Courses, by JBQ for Ingles.

Marcianos, by Ogilvy CE for VM Latino.

BRONZES

Arañita, by JBQ for Tropical.

INTERNET

GREAT VOLCANO

Romeria, by JBQ for Radio Fides.

GOLD

Romeria, by JBQ for Radio Fides (two golds)

6000 colors, by Tribu DDB for Protecto.

PLATES

Romeria, by JBQ for Radio Fides.

Tamal, by Leo Burnett CR for Banquete.

BRONZES

Rana, for ICT.

Mancha, for Vanish.

UFO, for Osa.

Botellita, by Tribu DDB for Salat.

Cristal, by JBQ for Ola.

Tennis, by JBQ for Rock Ice Beer.

GRAPHIC TECHNIQUES

OROS

Arrive earlier, by Ogilvy CR for Megane.

Hearts, by Tribu DDB for Salat.

PLATAS

Get Ready, by Tribu DDB for Video Centro.

War of words, airplane, by Ogilvy CR for Mattel.

Button, by JBQ for Gym Golds.

BRONZE

Myths, by Tribu DDB Osa.

Get Ready, by Tribu DDB for Video Centro.

Cero Rayas, by Ogilvy CR for Scotch.

AUDIOVISUAL TECHNIQUES

OROS

Focus test, by Marte Studio.

PLATES

Penalty, by Marte for Powerade.

Orfanato, by JBQ for Ingles (two silvers).

Pescadito, by DDB for BN Soluciones.

BRONZE

HiC, by Ogilvy CR.

Closet, by Tribu DDB for Madetec (three awards).

Orfanato, by JBQ for Ingles.

Pescadito, by DDB for BN Soluciones.

Marcianos, by Ogilvy CE for VM Latino.

Arañita, by JBQ for Tropical.

Burbujas, by JBQ for Milory (three awards).

Man, by Harrison for Saba.

Surf girl, by JBQ for Maxx.

Posted via web from joller’s posterous

ⓘ This post has been automatically translated from Spanish using DeepL API.

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