The Cannes Lions is coming once again and although the word that will be said the most is digital, the Film category will surely be again the queen of all and with fabulous winners like the ones we can already anticipate. Check this out:

https://youtube.com/watch?v=w5Dc2At5_AE_US

Of all that’s expected at the upcoming Cannes Lions festival, the Halo3 and XBox film we’ve just seen in this commercial will surely be among the winners. Not since the 2008 Grand Prix has it brought material of this forcefulness, and well, The Life will undoubtedly repeat past successes.

Of course we can also expect applause and Lions for Guinness once again, as this super production adds to its tradition of huge, gigantic and amazing commercials in super productions only possible in that exclusive league of the many millions of pounds. Enjoy:

https://youtube.com/watch?v=-pgA8Z7lFVE_US

In this selection contributed by Leo Burnett, among others, BBC London is the advertiser that will bring surprises and among them, I can guess Lions for best use of music in this piece that for its design and aesthetics is up for several awards.

https://youtube.com/watch?v=VQoBtQRpiXs_US

In DDB’s territory I can see a very clear winner, among others, so I guess that The Fun Theory’s piando will be the protagonist in the screenings and on the winners’ stage as well. In case you haven’t seen it yet, here it is:

https://youtube.com/watch?v=2lXh2n0aPyw_US

In the territory of high-stakes predictions, we’ll see what the judges at Cannes decide for this unexpected solution for Philips by DDB Amsterdam, which has already been around the world a thousand times and is still waiting for its Lions. Also, in case you don’t know it, discover each of the 5 short films developed for Ambilight.

https://youtube.com/watch?v=PlWYLIvpPSY_US

Here I leave you for now. There will be much more to come in these next few days with the most important creative festival on the planet at the South African rhythm of the World Cup.