Today, Sunday, minutes after the Tribal DDB presentation that I’ll discuss later, Sapient Nitro kicked off their afternoon presentation videos with this one that has nearly 80 million views on YouTube and led them to say that brands need free hugs too.

With a beautiful introduction related to ice cream, a product that only happiness generates as association, joy, hugs and close moments, Sapient proposes happiness as the quest of all human beings. They presented their work on happiness and it seems to me that it is necessary to investigate everything, to extract from Sapient Nitro all their proposal, summarized in “Share happy”, the beginning of a social movement: happy you? on Facebook, Share Happy low tech with photo booths, share happy high tch…. the smile machine and so much more.

And yes, I agree with them. ice cream makes us happy.