This week the Cannes Lions festival awarded the founder of Facebook as Media Person of the Year. They fell short: it should have been Media Person of the Century.

At only 26 years of age, today he is the founder of a social phenomenon that, if it were a country, would already be the third most populated on the planet. In the transformation of the world, the story of Mark and his Facebook will have endless chapters dedicated to explaining the dimension of the social revolution it has brought about.

In the morning talk, where I had the privilege of sitting 6 rows away from this giant of the history of this new era of global socialization, time and again he insisted that we all have friends and family, so we all want to share with them what we have. From this simple idea, he builds this incredible presence of his facebook about to reach half a billion users.

Let’s see an abridged version of some of his opinions, shared at the Debussy yesterday at the Cannes Lions Festival.

https://youtube.com/watch?v=SWULgGgJcYc_US

The dimension of its influence is still unknown, although we can already anticipate that it will be marked as a before and after facebook. Of course, there must be many who said they invented it first, as in this funny commercial by DDB Argentina:

https://youtube.com/watch?v=lXefQLQvHUw_US

That’s right, the caralibro is quite a social phenomenon, as is this amazing young man named Marc Zuckerberg. Don’t miss more of him in Cannes here: https://bit.ly/cW6KbR

Cheers!