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What is the reason for being a member of Ascap?

ⓘ This post has been automatically translated from Spanish using DeepL API.

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From our side there is only one: win. And since we win more if we all win, in Ascap it’s more than possible. It was said by Ray Kroc, founder of McDonald’s, when he said that none of us is as good as all of us.

However, a few key players in the market have opted out of ASCAP, just as there are a few new players who have decided to stay out. At the same time, with ASCAP opening up to more than just advertising agencies, there are still many companies left unaffiliated because I can assume they still don’t see the reason to be in ASCAP.

And so, I propose that we make it easier for them to see the advantages of joining ASCAP and make membership a condition for participating in the Effie, the Volcano and the Young Lions. It is as simple as that. Not to restrict but to stimulate, not to limit but to potentiate, not to close but to open, because we will do much more as long as there are more of us in the association. It is a simple formula.

It’s easy. Do you want to participate? All you have to do is to be in ASCAP and up to date with your dues. Do you want your young creative talent to compete and win an all-expense paid trip to Cannes? All you have to do is be in ASCAP and up to date with your dues. Want to win an Effie and be the most effective creative agency? All you have to do is be in ASCAP and up to date with your dues. Want to be Agency of the Year or win a Volcano? All you have to do is be a member of ASCAP and be current with your dues.

In other words, every marketing communications company in the country will be eligible for a single entry ticket. It’s as easy as going to a concert, going out to dinner or going to the movies: you have to buy a ticket. It is as open and participatory as going to college or buying gum: you have to pay the price. There can be no free lunches or free trips, in a world that charges or recovers everything.

ASCAP is an organization founded more than 50 years ago and it must grow. Democracy has a cost and so does openness, its growth must be boosted and today it has very attractive products, very desirable and very advantageous for companies in commercial communication. It is time to understand its potential and advantage, otherwise we will be giving away trips and lunches without any reason to be in ASCAP.

Tribu DDB is a member of ASCAP and will always remain an active member, particularly as long as it continues to be active in promoting and stimulating creativity in the country. Hopefully soon we will be one company among 100 associates, and we will all be united at least in one idea: to ignite creativity in the country.

In everything else, long live the differences.

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Yesterday’s publication in the blog of ASCAP, Costa Rican Association of Advertising Agencies and Commercial Communication Companies.

ⓘ This post has been automatically translated from Spanish using DeepL API.

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