My good friend Alejandro Odio sent me the link to this video and of course, in an instant I decided to publish it and amplify its message, as there are many who continue to ignore the reality in which we live today.
https://youtube.com/watch?v=ERGrSQoY5fs%3Ffs%3D1_US
Debatable from end to end, and refutable in its assertions, the video nevertheless makes the key point clear, and more than a pinch for many, it should be an anti-aircraft siren blaring at full volume. Though fortunately, not for everyone.
The amount of geeks, nerds and nerds that today swarm our group is simply a marvel, adding up today almost as much as creatives and advertisers. This has reached the point that we had to send more than 90 out of our building and straight to Forum2, under the company Bosz Digital. After the migration, Tribu Digital has already exceeded a dozen and in all Tribu DDB in Costa Rica as in every country in Central America, we move forward as it is natural in spontaneous convergence of all possibilities, new and traditional media, focused on social creativity and with the 6º as a conceptual platform. We are clear that the world has changed, the consumer has changed and the current order is totally different. And so tomorrow again.
For this reason, the last advertising agency in the world will not be ours. On the contrary, we have reinvented it in good time, although every step is high-risk, we often fail and we learn every day. At the same time, we have done it before many others, to give more to our clients and grow their brands, for our people and the future we share.