https://youtube.com/watch?v=y4n4OVJ4fCE%3Ffs%3D1_US
Competitiveness starts with you. Improvement is one’s responsibility. Life is full of opportunities and taking advantage of them is one’s choice. Being better every day and turning every possibility into a contribution is, in essence, one’s choice.
This is why, in the midst of everything we can add, Johnny Araya’s new campaign for Tribu DDB is about me versus me. It’s about giving your all, adding the best and living in a constant commitment to surpass yourself. Life is about evolving, growing and giving the maximum of our potential, without excuses or fears.
Thus, with more than 20 years as Mayor of San José, Johnny Araya presents himself as the most experienced Mayor, with more achievements and works, more capable and better prepared for the challenges of our times. At the same time, for next December’s election, Johnny Araya is also the candidate with the most knowledge and the ideal conditions to surpass himself. The best Mayor of San José will be the next one, because the best Johnny Araya is the next one.
If you have read this far, the idea is simple: self-improvement and being better every day. Just as today Johnny Araya proposes a competition with himself, to deliver more works and achievements, his campaign for Mayor of San José challenges us to success in self-improvement.
Johnny vs. Johnny, San José wins, because the real competition… is with oneself, what do you think?
To Johnny Araya and all his team, from all of us at Tribu DDB, thank you for the opportunity.
