What a happy surprise! We entered a case in a category -Non-Profit- and won two Effies: 200% effectiveness. Unexpected! Also very happily received for “Osa en tu piel”, a campaign we built together, one step at a time, with the support, collaboration, contribution and talent of dozens of people over several years.
The cause could not be more important, since saving the Osa Peninsula means protecting 3% of the planet’s biodiversity. The client was a combination of institutions and personalities, headed by CRUSA. The result was more than significant, because in addition to raising funds and achieving results, hundreds of thousands of people got Osa tattoos on their skin. Below is a video produced between 2007 and 2008, which, although it is not the case in question, recalls today’s award-winning campaign.
https://youtube.com/watch?v=lfc2fkWbDeM%3Ffs%3D1_US
Today we went to the first Effie in Costa Rica’s history, impeccably organized by ASCAP, and when we won Gold in the only category we entered, “Non-Profit”, we were satisfied. Other agencies had entered 4, 6 and 8 goals, while we only entered one. We thought the Gold was everything and we were very relaxed.
I was dead cold and yawning from exhaustion, when without expecting or suspecting it, the Grand Effie of the festival was announced for Tribu DDB and our Osa campaign. Great! The main Effie of the night was ours.
The joy is deep and the joy is great. And I love joy, because unlike pleasure, it’s ours and it’s lasting. The Big Effie comes to crown a spectacular year, just as it has been hard and challenging. We are happy in Tribe and now, yes, ready to celebrate.
In the meantime, I applaud the Effie, tonight’s organization, as well as all the winners, among them JWT, jotabeqú and Garnier, and of course, ASCAP. Today, the country’s advertising, commercial communication, and the entire commercial community won, because for the first time, clients, advertisers and agencies celebrated creativity that works.
Here is one of the commercials we produced at the time for Osa.
https://youtube.com/watch?v=aAphBT23fDo%3Ffs%3D1_US
Now yes, before publishing, thank God with all my heart.
https://youtube.com/watch?v=TGy8J0VBCao%3Ffs%3D1_US