Adlatina magazine has honored us by including us among the highlights of 2010 in Latin America, a tremendous award, an unexpected distinction and simply great recognition of the work, passion, talent and competence at Tribu DDB.
Look what a detail of good taste:
Let’s see. We don’t believe we deserve to be on this impressive list, although at the same time, I can recognize that we have worked very, very, very hard to be there. We have also received gifts from heaven (I don’t believe in luck) and the stars have aligned for an extraordinary 2010 that started with us joining DDB. The work done by everyone at Tribu, however, deserves a standing ovation, applause and much more, such as this very nice award from Adlatina.
In any case, to Jorge Martinez and the staff at Adlatina our most sincere thanks for this recognition published today on the web, and in a few days printed in their magnificent magazine. From all of us at Tribu DDB, both in Costa Rica and in Guatemala, Honduras, Nicaragua, El Salvador and Panama, a thousand thanks!
I recommend you go to Adlatina ‘s website and explore the information included in this publication, as they highlight creatives, advertisers, media, companies and much more. In the meantime, I don’t want to fail to include in this blog the summary published today. Here it goes:
OUTSTANDING AGENCIES OF 2010
AlmapBBDO Brazil
The agency headed by Marcello Serpa led for the seventh consecutive year the Latin American Top 30 of the Crema ranking prepared by Adlatina. In addition, it was crowned Agency of the Year at Cannes 2010 and won the Grand Prix for Graphics at that festival (it also won at the London festival). It was Agency of the Year at Fiap, at El Sol de San Sebastián, at the CCSP, at the Wave Awards and at the Cabore Awards, which once again placed it as the best positioned Latin American agency in the Gunn Report. The year ended with assignments for Gillette, a client for which it will start working in 2011.
BBDO Argentina
The agency headed by Carlos Pérez won for the second consecutive year the Grand Effie at the Effie Awards Argentina thanks to its work for PepsiCo’s Twistos. It added assignments for Molinos and began working for Smart in preparation for the launching of the vehicle in Argentina. It was included among the 100 most innovative companies in the English publication Cream. Won the Platinum Sun at Fiap for Pecsi. It is considered one of the most solid and consistent agencies over time and one that has been able to successfully unite the different areas to achieve a truly integrated work.
Del Campo Nazca Saatchi Saatchi Argentina
Del Campo Nazca Saatchi Saatchi was once again named Diente Agency of the Year. Its case, Teletransporter, was among the most awarded of the year, including three Grand Prizes at Diente and one at Cannes. It remained in second place in Crema’s Ibero-American Top 30 and in first place in the local Top Ten. But beyond the awards, the agency that celebrated its tenth anniversary in 2009 affirmed its position among the most creative, award-winning and consistent in the country by winning one of the pitches of the year, that of Sony Playstation in Latin America, and after being chosen as part of the Coca-Cola agency pool, which consolidates its firmness and strength within the network’s subsidiaries in the region.
F/Nazca SS
Together with Del Campo Nazca SS, Nazca SS remains one of the strongest SS affiliates in Latin America. It was the only Latin American company awarded in the Titanium Integrated category at the Cannes Film Festival. It developed one of the campaigns that made a furor, such as Pipí en la bañera (Pipi in the bathtub). It obtained assignments from PG, won Honda Automóviles and Petrobras, the latter together with Que and Heads.
Pencil United States
The agency, which started the year with the creation of two new divisions (Digital and Shopper Marketing) to meet the current demands of its clients, became the only Hispanic agency in the U.S. market to win two gold medals at the Cannes Festival. It also won Best of Show at the Advertising Age awards and won the US Cellular account.
Latinworks United States
Its spot for Sturbust was among the best of 2009 according to Nielsen. It began the new year by winning the US retailer Marshall’s account. In August he added Chevrolet and Post Foods. Later, it became the most awarded agency in the Advertising Age awards.
Leo Burnett Colombia
Leo Burnett Colombia demonstrated its solidity and consistency, positioning itself among the most creative agencies in the country. Once again, it is the only Colombian company in the Ibero-American Top 30 of the Crema ranking. She won a gold medal at the Cannes Festival for a public good campaign that was chosen as the best in the category. It won a Grand Prix at the Nova and its president, Olga Lucía Villegas, was named head of the network’s operation in the region.
Leo Burnett Mexico
Achieved the Grand Effie in the local edition of the contest. It also won one of the two Grand Prizes of the Círculo de Oro.
Mother Argentina
It is one of the most valued agencies in Argentina for its creativity. This year Madre won a Grand Prix at El Sol for its work for Banco Hipotecario and a gold and silver at the Effie Awards Argentina. With Diana Arroz she was able to maintain the success of the irreverent Mamá Lucchetti. And over the years he has remained faithful to his philosophy of “generating a culture in which advertising could be thought, processed and transmitted in a special, imaginative, sincere and transparent way”.
McCann Erickson Spain
It is the undisputed leader in terms of turnover among the country’s agencies, according to the Infoadex ranking. With a very good year in terms of new business, the agency was once again chosen by Coca-Cola for the global Christmas campaign. In terms of awards, McCann Spain ranked among the top five of Crema’s Top 30, being the best positioned Spanish agency.
Ogilvy Brazil
Ogilvy’s Brazilian office was the most awarded of the network in Cannes with three golds and seven silvers, a result that placed it among the Top 3 Ibero-American agencies in Adlatina’s Top 3. In addition, during the year they won new accounts such as JAC Motors, L’Occitane and Arisoc; they expanded their responsibilities with existing clients, as in the case of the Claro Regional project. And now they will become GlaxoSmithKline’s global hub. In this context, they assure that they will close the period with a 20 percent growth compared to 2009.
Ogilvy Colombia
Ogilvy Colombia was named Agency of the Year in the last edition of the Nova Awards. They won 30 international awards, including Fiap, Wave, Jade, Cannes, London, and 30 local awards. At the new business level, they won the Comcel account.
Ogilvy Mexico
It was one of the most awarded Latin American agencies at El Sol and the most awarded Mexican agency at Cannes. It was Agency of the Year in the Golden Circle and climbed to fourth position in the Crema Top 30. In terms of new business, the agency won Tia Rosa and El Globo (Grupo Bimbo), Mazda, Best Buy and obtained new assignments from Coca-Cola, among others.
Prolam YR
It was named Agency of the Year at the ACHAP Festival, reached ninth place in the Crema ranking and closed the year with a 12% growth in revenues. It established itself as one of the main creative agencies in the country, a position it confirmed with its performance at international level, winning a silver and a bronze at the Cannes Festival.
Mrs. Rushmore
It is one of the most creative and highly valued agencies in Spain, according to Grupo Consultores, which also named it as the preferred place for professionals to work. It created pieces for Coca Cola, Renfe, El Corte Inglés, Atlético de Madrid, Visa and Movistar, among others. It was the most awarded agency in the Club de Creativos yearbook and won the interactive grand prize in San Sebastián.
Tribu DDB Costa Rica
The agency joined the DDB network, began working in El Salvador, Honduras, Panama, Guatemala and Nicaragua, and expanded its staff (in its group of companies) to 350 professionals. It added new accounts in different markets and had good results in different contests, among them, it was Agency of the Year in the Volcán festival, in the Caribbean, and won the first Grand Effie of Costa Rica.
YR Argentina
During 2010 Young Rubicam Buenos Aires continued to deliver work with the quality and creativity it usually shows. The spots for Banco Galicia; Otto, Cientoveintenario and Tributo for Quilmes; Argentinos for TyC Sports; Candela for Telefónica and DirecTV, together with digital actions such as those related to the friend’s day for Quilmes are some examples that brought the agency good results in terms of business and creative recognition. The agency won three lions at Cannes (one silver and two bronze), won golds at El Sol and Wave, won the TV Grand Prix at Fiap, a Martín Fierro and was the agency that had the most clients awarded at the fifth Effie Awards in Argentina. It also incorporated Lan and DirecTV accounts.
WMcCann
The agency was born in April of this year as a result of the union between the local agency created by Washington Olivetto and the multinational McCann Erickson. In only eight months it managed to position the new brand. It won Diario de Sao Paulo, Nestea, Microsoft, Intelligent, Kipling, Veja Rio and Veja São Paulo. In addition, the agency moved from 9th to 4th place in the agency ranking and assures that it will end the year in 3rd place.
