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Today I had breakfast with jotabequ

ⓘ This post has been automatically translated from Spanish using DeepL API.

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Today I got an email from Alberto Quiros, partner and DGC of jotabequ that says: “Hire an agency that wins awards in Costa Rica and the world”. Obviously I was interested, I clicked and stayed a long time with the new website they have put on the net. That is, today I had breakfast with jotabequ.

First, congratulations! It’s a simple and elegant site, with very good content, easy to understand, intuitive and effective. Second, congratulations, because I share the proposal 100%. Here is a fragment of the text that justifies your headline:

If you are one of those who are looking for an advertising agency to sell more, hire one that wins awards in Costa Rica and abroad.

Agencies that win local awards such as the Pregonero de Bronce or Festival Volcán, are in tune with the reality of the market and stand out among their peers.

Agencies that win international awards dominate global trends and face to face with the big agencies of the planet.

At jotabequ we are honored to have had our best year ever in terms of recognition, with 38 awards at local and international festivals, including …continue here.

Unfortunately, not all agencies in the country agree with this position. Creative talent would grow rapidly if we could achieve as a national project, the open participation of all agencies and commercial communication companies, both locally and internationally.

There are still advertising agencies that do not participate at all. The last straw! But please, what planet do they live on? What lost dimension do they belong to? The essence of our business is creativity, and a recognized way to stimulate it worldwide is through creative festivals, both local and international. It’s like having a soccer team and not participating in any competitions. Who would think of such a barbarity?

A few others have chosen not to participate in the Volcán, for example, and only participate in other festivals. Like this or more short-sighted? Please! Local talent is nurtured and stimulated in the country, it is nurtured, protected, grows, guided and stimulated at home. The greater the local competitiveness, the better will be our level to win abroad. I know it is a bit long, but I recommend that the presidents, creatives and directors of these agencies read Michael Porter and “The Competitive Advantage of Nations”… to see if they understand. Porter’s conviction, which I reiterate with a phrase: we win more if we all win. We have to participate! And in Costa Rica there are two contests, the Volcán and the Pregonero, something like the opening and the closing, one by Ascap and the other by La Nación. Simple.

We at Tribu DDB did great in 2010. We won“Agency of the Year” at the Volcán Festival in Costa Rica and we won the“Grand Effie” at the end of the year also in the country. In the Antigua Festival in Guatemala we won several golds, in Panama we swept to be the most awarded agency in the Caribbean Festival and in the Ojo de Iberoamérica we won three golds, among many other awards. It was a formidable year.

However, at the Pregonero de Bronce in Costa Rica we bit the dust of defeat by leaving without statuettes and at the great Cannes Lions Festival we still haven’t won a metal, although we had a finalist in 2010. In other words, we win and we lose. When you lose, you shake off the dust, wash the blood from your mouth, take a deep breath and continue in the competition. When you win, you celebrate, and celebrate a lot, because what you celebrate, you repeat.

On the first Monday of the year, I had breakfast with a positive, constructive and intelligent message from jotabequ on their new website. 2010 was a great year for them and they are right to celebrate it, thank you! They reconnected me with the competition and reminded us that we are less than a month away from closing for Volcano.

Life goes on.

ⓘ This post has been automatically translated from Spanish using DeepL API.

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