gente Tribu

I wish more agencies would take up the challenge

ⓘ This post has been automatically translated from Spanish using DeepL API.

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screen-shot-2011-01-28-at-11-10-10-pm-150x150-7298623I would not like to compete with Tribu. It is an agency that is too strong, dynamic, cheerful, full of energy, ideas and achievements. That must be why so many agencies have given up. Charita! It would be much more interesting with more competition, more creativity and more innovation.

In the Costa Rican market, the few traditional agencies that are still in force, insist on betting on their respectable trajectory. We have chosen to bet on the future, influence and social creativity. Some agencies have decided to separate from Ascap, while others are still not even close. What a pity! We have decided to be part of the community, to contribute, to add, to ignite and to provoke. Is there any other intelligent option? If it were not a good idea, there would be no United Nations, no FIFA, no democracy, no NBA.

screen-shot-2011-01-28-at-11-23-04-pm-150x150-3935653With a few inspiring exceptions, new agencies do not integrate and rather isolate themselves. Beware! I have read that the most common codependency is isolation, among other reasons, because there, in one’s own corner, a sense of security is achieved. Be careful: it is a zone that deceives and alienates the hermit, more a victim than a pilot.

This must be the reason why there are so many passive clients, happy with what they are given and satisfied with the level they are given, none of them in Tribu DDB, by the way! How demanding they are! After all, not many feel good about the challenge, stretching potentials and risking to earn more. In general, our idiosyncrasies betray us and we convince ourselves of the pure life. All quiet?

In our environment, we decided to turn Tribu DDB into the most influential agency in Central America. And to achieve this, we have to do it first for our clients and their brands. We are opposed to “everything quiet” and we review ourselves, reinvent ourselves and demand more from ourselves, often more than our own business partners do. As it should be. And in the environment there are a few formidable ad agencies that demand of us, often beat us and always put up a fight.

screen-shot-2011-01-28-at-11-09-49-pm-150x150-7352997That said, I wish more agencies would take up the challenge. It would be a much more interesting championship if more teams competed in this national division, taking it as a starting point, platform and springboard to then compete at the international level. That way we would see all the agencies face each other, we would face each other with the character of each one, and we would do a great favor to the country, to the creatives of our environment and to the brands we serve. Who can oppose to more competition? Ah, yes, those who assume that if they don’t compete, they are free from the possibility of losing?

Volcán is coming and soon much more. There is a new year and there are many sales goals to achieve, many results to reach and surpass. There is no time to lose. There is one more Ignite coming, Gineth Soto is going to reach Everest and there is a lot to do.

In Tribu DDB as in all our group we are going to win and we are going to lose. It doesn’t matter: because we will compete.

ⓘ This post has been automatically translated from Spanish using DeepL API.

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