The next Cannes Lions Festival is just around the corner, so the tension is building, suitcases are packed, hotels are crowded with reservations and the brand world is preparing for a particularly important edition. After the depression that can be explained by a global crisis, 2011 is expected to be a festival with all the energy and participation it has always had.

In a recent conversation, the organizers told me that reservations are flying, that clients continue to grow in participation and that a new record in registrations is expected. In fact, Costa Rica added 61 registrations with the last 3 Tribu DDB participations that we managed to add, for a total of 9 from our side.

Costa Rica is going for more lions at Cannes and I can anticipate that it won’t be just one like last year, when jotabeqú saved our honor with his well-deserved Silver Lion for the Virtual Romería. The agencies participating in 2011 do it clear of the importance of gaining the maximum prestige and recognition in the world that only Cannes can give.

There is still time to fly to the South of France, registrations are accepted at any time during the remaining month, or directly at the entrance door of the Palais. A new Cannes is coming and it’s time to focus on what’s in store.

https://youtube.com/watch?v=iUc0LtYFcpk%3Ffs%3D1_US