I don’t think something like this has ever happened before in the history of advertising in our country. Today in La Teja and on the front page, the news of the launching of a new commercial of El Verdugo stores, for its famous campaign of Los Paganini. Check out the news on the front page and the brief report inside.

Since the campaign was launched last year, the results for El Verdugo have not been long in coming. The sequence is still valid and the resource is further enhanced by the reports it generates and the multiplication on social networks.

For us at Tribu DDB it is simply perfect. Today we focus on social creativity, and we always ask ourselves if what we do has share value. That is, if people will want to share it, refer it or see it again. We know that word of mouth is the best form of advertising. We also recognize that what we do must provoke desire and ultimately results. With Los Paganini we have had a great opportunity very well taken advantage of in a sensational client/agency combination, that is, Grupo Monge and Tribu DDB.

To all the creative team at Tribu as well as to the production company Camera, sincere congratulations because this campaign is already a reference of how to converge in today’s world and how to make a viral campaign. Take chichi!

In case you haven’t seen it yet, here is the third version of Los Paganini on the beach. And don’t forget: with CrediListo in two taps you have it in El Verdugo.

https://youtube.com/watch?v=OFZdbYw0sBE%3Ffs%3D1_US