With 9 for Tribu DDB Costa Rica and 4 for Guatemala, our Central American network celebrated a great night at the Antigua Festival. With the addition of Gold and Grand Jade for DDB Colombia, the big winner was DDB Latina.
On a night where Ogilvy repeated as network of the year, with a massive and large participation from countries ranging from Peru to Mexico, from Colombia to Guatemala itself, we had results that have us very satisfied. On the contrary, we bet on the creative quality of our best pieces to win many Golds and achieve, without intending it, to be the second most awarded network.
I am waiting for the official data, because we could be the second most awarded agency of the festival in Tribu DDB Costa Rica. We’ll see, because after Ogilvy Mexico, I had the impression that their Peruvian agency was also strong.
Our Guatemalan agency achieved all the objectives. We won outside of the radio category, the traditional strength of el taier, we surpassed the 3 Jades desired and consolidated our position in the top 3 of the most creative agencies in the country. At the same time, the presence of our agencies from Nicaragua, Honduras and El Salvador confirmed our commitment to more and better in 2012.
For Tribu DDB Costa Rica it was a happy night, as not only did our campaign for VideoCentro win, but we also won Gold for the much loved Johnny vs. Johnny campaign, for our dear friend and friend Mayor of San José. To top it all off, we won the Country Jade for Costa Rica and with this, humbly and wholeheartedly, Tribu DDB is confirmed as the most creative agency in the country.
