Welcome Movistar! Last week the billboards came out and today television. Movistar has come to applaud the country they come to with a sincere and affectionate message to all Ticos and Ticas.
https://youtube.com/watch?v=yBTqyokPZds%3Fversion%3D3_US
It is very true: while many other countries elected an army general as their first president, in Costa Rica it was a school teacher. Although Pura Vida is a topic for discussion, there is no one who visits our country who does not take it as a slogan. Here weapons were exchanged for notebooks, and in our heritage, peace is a value that we do not stop defending. Everyone in Movistar recognizes it and celebrates it, because they feel it from their hearts. I am a witness.
For all of us at Tribu DDB it has been an honor to be assigned this launch campaign, working with Movistar has been a pleasure and the result has not been long in coming. The smiles from everyone at Movistar are real and from the heart, so it’s a great pleasure to see competition of such professional, technical and especially human caliber.
Take a look at the comments on Movistar’s Facebook page, check out the news in La Nación, see what Amelia Rueda said, follow the Twitter @Movistar_CR, don’t miss the article in El Financiero, and well, if I go on I won’t finish.
I probably support everything that raises competitiveness in the country, just like you. So it is up to you. Whether you prefer to stay with ICE, or take the new options such as Claro or our recommendation, Movistar, the great added value is that we can finally choose.
The new telephone companies have arrived, and the advertising agencies that had practically no chance with ICE, today we can participate because the market has opened up. Thank you for the opportunity! Finally we see competitiveness in Costa Rica on the rise, and this is a win-win situation for everyone.
At Tribu DDB we are honored by every client in our portfolio. Of course, being chosen to launch Movistar in Costa Rica is an honor, a privilege and a commitment. It has been a pleasure to work with the entire team at Movistar, with The Map in Public Relations, with 9/21 in audiovisual production, everyone at Fusión Digital in post-production and so many other people who have made it possible.
Cheers!