Today I woke up with the Ode to the Brave, by Juan Carlos Ortiz, a friend worth three. Here I leave it for you to enjoy.
Ode to the Brave
The sages of India said that in life there are always three kinds of friends: your friends, the friends of your friends and the enemies of your enemies.
But at the same time you also have three kinds of enemies: your enemies, the friends of your enemies and the enemies of your friends. It is a cosmic law that everyone carries with them wherever they go, whatever they do. In my years of professional and working life in the world of marketing, advertising and communications, I have learned the value of principles and the principles of courage. I have understood that you should never stop doing something for fear of what people will say and that doing, based on principles, belongs to the brave, who are fewer but who mark a path of influence to follow.
Bill Bernbach, one of the most influential creatives in history and in the modern world of communications said that the future only belongs to the brave, to those who are able to do something today.
Apple, an iconic and pioneering brand said in an unforgettable way in a TV commercial called Think Different:
“This is a tribute to the crazy, to the rebels, to those who see things differently, and while many label them as crazy, we see them as geniuses, for it’s only people who are crazy enough to think they can change the world, who do. Think differently.”
https://youtube.com/watch?v=G5qfDv4IppM_USfeature%3Dplayer_embeddedversion%3D3
Undoubtedly an ode to courage, to those who dare, to those who with every attempt, every achievement, every success or every failure inspire us, teach us and by doing so ratify who are the true friends, which are the friends of friends and glimpse the enemies of enemies. But they also show the human envy embodied in the appearance of the enemies, the friends of the enemies and the enemies of the friends.
Undoubtedly, every action always brings with it a reaction, a clarification and purification of the human species and its behavior.
Some time ago someone wisely told me that in life they can take anything away from you, except your past and what you have done.
I believe him.
Juan Carlos Ortiz
