Screen shot 2011-09-26 at 10.11.09 PM

Movistar and Claro on the air in Costa Rica

ⓘ This post has been automatically translated from Spanish using DeepL API.

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It has been an event for the country, a publicity moment and a social phenomenon. The launch in the media for Movistar and Claro has generated countless comments and opinions. For, against or the opposite, Ticos are suddenly at the gates of a reality: we will be able to choose.

In fact, without saying hello or quiubo, Claro entered highlighting a gawking Tico looking out the window at cell phones or girls, it is not clear, enraptured and with a lost look, I guess, at the possibility of choosing. It’s 15 seconds.

https://youtube.com/watch?v=Q06npKU6dO0%3Fversion%3D3_US

Another message highlights the video call and the possibility of sharing, in this case at a concert. Then, in the next message you can see the one that refers to counseling, where two Ticos, his father and son, watch cell phones with looks of absolute fascination, and then ask Claro for one with internet now. Here it is to describe no more.

https://youtube.com/watch?v=UavpEolI9Ok%3Fversion%3D3_US

The reactions in all the networks have not been long in coming. While today Movistar has almost 40,000 Likes on Facebook, Claro has almost 13,000 with one week less online. From the immediate connection, Claro reminded me of one of Kolbi’s launch messages in 2009, which in technology is like a century.

https://youtube.com/watch?v=YLiPSCmu6Gk%3Fversion%3D3_US

A week ago Movistar launched it. As it should be, in this advertising contest of ideas and proposals, I leave the conclusions to you. However, it is clear that Movistar came with a different approach.

Movistar exalts the country it comes to, celebrates family, tradition, legacy and joy in Costa Rica, proposing in short that shared, life is more. Later will come the opinions about service, coverage, facilities, price and so much more, but for now we can discover the differences in their communication.

Here you have the Movistar launching commercial, a few months before the beginning of the commercialization of cellular telephony in Costa Rica.

https://youtube.com/watch?v=yBTqyokPZds%3Fversion%3D3_US

The differences in the launching messages are abysmal, so I can assume that they reflect at least partially their cultures and approaches. Let everyone draw their own conclusions.

As a Costa Rican, I welcome the contribution that openness makes to the country’s competitiveness. Indeed, choice is the first great benefit at the end of a monopoly. Competition will be fierce, all players are of high level and therefore we will all be winners.

Welcome competition!

ⓘ This post has been automatically translated from Spanish using DeepL API.

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