Possibly the beginning of Branded Content was made by Julio Vernes or later by Procter Gamble with novels. However, from the most recent, these two ideas have been shown today, among many others.
Another example of “branded content” comes from BMW.
What is Branded Content? It’s product placement, it’s advertainment, what is it? Possibly it is simply content developed with a client’s brand, strategy and DNA at its core. It should attract the audience by delivering them with cultural value, attracting their interest and passion. Content that is fun, entertaining and that includes the brand in an integrated way.
It will be in movies as well as websites, in mobile solutions as well as magazines. Branded content” will grow rapidly with the stimulus of Lions, as we have already seen without them. It will be the first category whose judging will begin before Cannes. Brande Content will be a new area for even more innovation.
The Community is the Cannes Lions Festival Representative in Costa Rica.