I think you have to look for Evelyn, although she sure isn’t on national television. When I occasionally see her, the commercial breaks are still full of the same thing. Exceptions are rare and that is why, if creativity is called Evelyn, we must find her.
I think it’s time we give convention a vacation. If not fabulously creative, at least tell a story that we can’t wait to finish. Thankfully there is the remote control. And vacations.