No. Maybe better, instead of talking, we take notes. Here are some examples that start with beer, go through the museum and end up going back to the future. All this, regarding the new category at Cannes: Branded Content.
Why not a Museum.
Nike – Back 4 the Future
I’d bet with anyone that none of these videos will win a mention at Cannes. However, it’s the kind of content that is being generated for the web and that goes a different route than the traditional commercial. It is content generated in the service of brands.