The unexpected sponge meteorite is about to disappear to the dinos on the wall painted by washable Protecto. And perhaps, also about to surprise with new accolades for Tribu DDB. Simple and elegant, idea and execution perfectly aligned with the benefit of the brand.
Once again, Protecto is the protagonist of winning and effective ideas, directly in its own guidelines and for the blog. The relationship with Grupo Kativo does not stop generating achievements that fill us with satisfaction. I love it!
Here’s one more piece from this campaign – there’s controversy! Do you like the sponge iceberg better?
We would love a third piece in this campaign. However, we still haven’t come up with the perfect, matching idea. What would be yours? What do you think of as a third piece? The common denominator should be the sponge and its effect on the wall painted with Protecto Washable. You can add your contributions as a Comment or via the Facebook space, ideas are welcome!
This campaign was developed under the General Creative Direction of Pablo Cháves and Javier Mora; here is the complete team:
Art Director: Joaquin Brenes.
Copywriter: Fabio Marín
Design: Kenneth Prieto
Account Director: José Cardenas
Account Executive: Adrian Venegas
Illustration: Bryan Rothschild
Art: Ricardo Retana / Manuel Gil
Production: Estaban Miranda
Photography: Monkey Studio
