“If I have seen further, it was because I did it on the shoulders of giants” said Newton when he spoke about teamwork. At another point in history, Edison said that “A genius is 1% inspiration and 99% perspiration”. Ray Kroc, the founder of McDonald’s added that “none of us is as good as all of us,” while Satoro put it this way, “Individually we are a drop, together we are an ocean.”
A few days after having an unforgettable night of awards at the Pregonero de Bronce 2011, organized by La Nación, I want to tell you that these quotes in the first paragraph are as if they were ours as well. This is how we see and feel it. You can make them yours too.
At every step we are focused on the idea of becoming the most influential group in Central America, because we prefer ideas that are much bigger than us. We know that as individuals and as a business group we owe ourselves to a higher purpose. The result on the bottom line of the financial reports is simply a consequence. I believe we are winning because we live in the belief that we can, and that is something we could all achieve.
With the creative leadership of Javier Mora and Pablo Chaves, Tribu has won three consecutive Agency of the Year Volcanoes. We won the first Grand Effie in Costa Rica, with the extraordinary leadership of Bernal Esquivel in Planning, and in Guatemala we just won it as well, among several Gold Effies. We were Country Agency in Antigua, we brought back Oros del Ojo, we won the first Lion in Cannes. Our campaigns are popular awards like “Tome Chichí”. Companies like Bosz Digital, Promotica, Tribal and Fusión Digital, as well as agencies in Central America, make us suspect that we are doing something right.
In advertising, we have managed to excel in the midst of a conglomerate of formidable agencies in the country, competitive, creative and fighting, among which I highlight Publimark, jotabeqú, Leo Burnett and Ogilvy. Without the talent of agencies like those of our colleagues and competitors, it would be impossible for us to grow and develop. At the same time, we collaborate together from the Community, which today integrates public relations agencies, promotions agencies, digital agencies, media centers and all commercial communication companies. We are all companies that understand the importance of building together, even in the midst of natural rivalry.
On the night of the last Pregonero, agencies such as Grafos and Actif, as well as jotabeqú, McCann-Erickson and TBWA. Carlos Fonseca and Javier Zeledón, along with all of Publimark were in charge of demonstrating their creative caliber with mentions and two Pregoneros, while the night grew to become one worthy of the 30th anniversary of the Pregonero de Bronce, organized as the great ones by Grupo Nación. Last week it was our turn to come out as the big winners, and so now we have to work hard for next year.
Grupo Tribu is living a sensational moment, we are on fire and motivated to keep winning. Last year’s Grand Pregonero, added to the three Pregoneros won that night, brought us a joy that only jotabeqú and McCann-Erickson had experienced in the past. We added a radio campaign for VideoCentro Independent Cinema, which became the surprise of the moment, and we were all able to celebrate once again the result of teamwork, hard work and passion.
Today we are more than the sum of all of us. Possibly because we are a multiplication.
