Last night we celebrated Christmas and the end of a great year. We went to Home in Santa Ana and took over the place. All the people from Grupo Tribu in Costa Rica joined us and we had more than 400 people, all of them colleagues from the different companies that we have been putting together over the years. It was a great party, which is called “pelón” here.

There were many hugs, many thanks in all directions, including the sky, as well as countless moments to remember. From the announcement of an upcoming wedding, between two sensational guys from Tribu DDB, to the news of a new baby in the life of a colleague at Infirma. There was no shortage of joyful comments all over Bosz, nor were there any lack of rhythms on the dance floor from practically all of us who attended. I met Ricardo, our new intern just arrived from El Salvador, while we did not stop enjoying the new tennis shoes of our dear Lulo, cold eagle in hand.

Also visible was the power of so much talent together, the projections for the future and the energy with which they are loading ammunition for the coming year. Life is a journey. Where we are today is not a destination, but an instant with many good signs for the road we are traveling. We know we are just on the road, enjoying the thrills of this long journey.

Promotica scored a 100 with the organization of the event, which we all enjoyed from the bottom of our hearts. It was very emotional, very joyful and very happy. There was no shortage of thanks and words of appreciation for the celebration, so I close these paragraphs with clarity: we had to celebrate and thank all our people, because the year we closed, serving our customers and their brands, has been extraordinary.