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Creating the future

ⓘ This post has been automatically translated from Spanish using DeepL API.

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The future cannot be guessed. It is created.

In 2011 “Write the future” by Nike won practically all the Golds and Grand Prix it wanted. It managed to be the most shared brand and its global sales increased by 7% during and after the campaign.

It was the most effective campaign of 2010 in results, and the most awarded in 2011. We’ve all seen the movie, and yet we still enjoy it.

The underlying theme, and all its significance, has even greater relevance today. We are entering 2012. Today and now is the best time to write the future.

Nothing is impossible.

ⓘ This post has been automatically translated from Spanish using DeepL API.

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