That’s how we saw the situation about 20 paces away from the group in the photo taken on the sidewalk at the Austin Convention Center. Nothing looked out of the ordinary.
As we approached we discovered a sensational situation, cheerful, fun and functional. Fedex had set up nice girls armed with a jacket ready for fast charging of cell phones and cell phones. This is connection! In a modern, dedicated and useful way, Fedex has not missed the opportunity to connect with its users, provide them with a service and even enjoy some time to talk.
Before we continued on our way to the hotel, this is how this Fedex-sponsored cell phone “recharger” posed for us.
These are very exciting times we live in today, much better than those times when all the problems of a brand were tried to be solved with a 30-second spot.
These are times where innovation wins and the daring get ahead.
