We continue to hunt for Lions in Cannes, because creative prestige is key to our business, because that’s how we protect the best creative talent in Tribu and attract those who are not yet with us. At the end of the day, the big winners are our clients and their brands.
Can you imagine a winning creative team without competing? I couldn’t. For this reason, the stimulus it generates in creative talent is undeniable, it exercises neurons and passions, it provokes desire and desires that also translate into better daily work. Raising the creative level of a company dedicated to creativity is a daily task.
Of course, a Lion in the showcase is a sign of a quest at the highest competitive level in the world. It is not for conformists and is not a coincidence, nor is it a winning number in a lottery and does not come out without risking failure. A Lion is the product of a complex sum of variables, although nothing advances without a powerful idea, obsessive execution and the certainty that it deserves to be among the finalists.
That’s how we feel about Madetec and the 3 graphic pieces that will go to Cannes for this great brand of our client Grupo Kativo. Here I leave them for you to know them, as a sample of the work of the sensational creative team at Tribu DDB. We hope to see them in the halls of the Palais des Festivals on the Croisette.
If a picture says more than a thousand words, these graphics definitely confirm it with total forcefulness. Simple and elegant, finely made and carefully prepared, they will go to Cannes with pride of being Costa Rican. With a double click you can see them in a larger size.
