Protecto en route to Cannes

April 22, 2012

ⓘ This post has been automatically translated from Spanish using DeepL API.

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Protecto is Tribu DDB’s most consistent brand in recent years at Cannes. We took it two years ago with “Seis Mil Colores”, last year we achieved 3 finalists with “Paletas” and now it returns to Cannes 2012 with “Lavable”.

If I were asked to make a bet, and if I were to accept it, I would put all my chips on “Meteorite”. I think it’s a stroke of genius, that it has everything to be a winner at Cannes and that it will be awarded. However, I have frequent discussions because there are those who say it will be “Titanic”, and others that it will be the two pieces.

What do you think? By the way, I love the new Protecto logo. The creative product at Tribu continues to grow and it’s in full view. Here I leave you with washable paint.

ⓘ This post has been automatically translated from Spanish using DeepL API.

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Protecto en route to Cannes

ⓘ This post has been automatically translated from Spanish using DeepL API.

Share your comments on social media.

ⓘ This post has been automatically translated from Spanish using DeepL API.

Share your comments on social media.

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