“Start at the end and work your way back to the beginning” is Andrew Stanton’s summary of storytelling. With English subtitles, I think you will want to apply his ideas every time you are going to speak in public, give a presentation, teach your class or thesis, show a photo album or close a sale. Because storytelling is the most effective for all of the above.
Years ago when I started sharing Ted Talks on my blog, they were virtually unknown. Today TED is a global phenomenon that greatly influences. They went from an event in California to one around the world, igniting and sparking transformation, sharing ideas and driving change.
Today, however, they run the risk of “commoditization,” that is, becoming an undifferentiated product, adding to the landscape and losing their relevance. In my opinion there are too many TEDs, and although there is an incredible amount of quality talent, it is not certain that the original level is always maintained.
For this reason, I plan to return to TED with even more emphasis than before, however, with certain criteria for curation: vision-building influence, innovation and creative provocation, as well as anything that proves its power to transform the world.
In the meantime, I hope you enjoyed Stanton and all that we can learn to tell stories with the end in mind.
