This week I will be in Miami for the LATIN AMERICAN ADVERTISING AND MEDIA SUMMIT to be held at the Fontainebleau in Miami Beach. Invited by Portada, as an initiative of Summa magazine, the meeting is previewed on its website:
Portada’s Latin American Advertising and Media Summit is the annual meeting point for the Latin advertising, media and content world.
The fourth edition of this annual event will once again bring the crème de la crème of marketing, media and agencies from Latin America and Spain to Miami. Leading clients, agencies and media will discuss the best ways to capitalize on technologies to reach Latino audiences around the world. The Brazilian, Central American, Mexican and Colombian markets will be high on the conference agenda. The analysis of new media buying regulations at the pan-regional level will also take center stage. Two days full of the best content and the best business opportunities in the incomparable setting of a luxury hotel in the wonderful city of Miami.
I will share the opening panel of the conference with Ernesto Leal from Grupo Monge and Jorge Abadía from Telefónca, moderated by Ronald Sauter from Summa. Our time on the ideas stage will be Wednesday at 2:30, to discuss the opportunities in the Central American market and how they can be taken advantage of in the context of the stability and growth that the region enjoys today.
The main topics during the meeting are very interesting, so I don’t plan to miss a single one.
Key Topics
> Panregional Media Buying: An assessment of the impact of the new regulations > The Brazilian decade: An in-depth look at how you should reach the exploding Brazilian consumer > Adding (and slicing) Global Latin digital audiences- Online Ad-Networks, Exchanges, Geotargeting… > Regional Focus: Central America Stability is opening the region to major marketers > Ad-Category: Luxury Goods and Services > Online Video Advertising: Can it compete with TV as a major vehicle for affluent Latinos? > Case Studies: Successful panregional media plans which have demonstrated high ROI > Research : Towards unified Latin American media consumption statistics > Country Focus: Colombia . How to profit from Latin American marketers’ best kept secret > Content : In the era of curated content, what new role should brands and media play? > Surprise Inspirational Speakers > Meet Media Buyers Speed Networking Function (Refined concept!)
It’s sure to be a great opportunity to connect and reconnect, to take notes and learn. Here are a couple of summaries of the days in 2011.
I’ll tell you more about the experience, which I will take note of and learn from, while I prepare for meetings at DDB Latina. In parallel, a thousand things happen at the same time in the Tribu Group that we have built as a group of passionate people that today we enjoy as if it were a game.
In the meantime, Cannes is only 2 weeks away.
